Broke2 plans to evolve the organization through the fostering of unique company values, all compatible with the personality of the brand. These can be best summarized in three words: Passion, Self-belief and Entrepreneurship.
Broke2 is not a business that manufactures and sells paperclips, or donuts. It is a business rooted in the passionate world of apparel. The history of the brand resonates with the echoes of people who lack the monetary resources to buy quality products at affordable prices. Broke2 makes products designed to facilitate the individual achievements that evoke the most passionate responses.
Businesses face new challenges every day. It is the quality of the people in these businesses and their belief in their own abilities that enable these challenges to be overcome. Broke2's recognition of this is reflected in its determination that everyone in the company understands and embraces the company values, as well as benefits from the experience and integrity of their colleagues. Only with self-belief will individuals have the confidence to make things happen, take the tough decisions and realize their ambitions for themselves and, ultimately, for the business.
Few businesses succeed without great ideas. Broke2 has been built on them and needs them to flow relentlessly hour by hour, day by day. This demands willingness to constantly think outside the box, to leap without fear of falling and to seek inspiration beyond the more obvious boundaries of our business universe.